Celebrate the joy of girlhood

Celebrate the joy of girlhood

Find her first doll

Find her first doll

Discover the perfect friend for every age

Bitty Baby

The first American Girl® for your little one to love and nurture

The first American Girl® for your little one to love and nurture

Shop Bitty Baby®
AG Sister Jozette

The cutest crew of close friends full of fashion and fun

The cutest crew of close friends full of fashion and fun

Shop AG Sisters™
Create Your Own

Customize your girl’s dream doll from head to toe

Customize your girl’s dream doll from head to toe

Shop Create Your Own
Truly Me™

So many choices to match your girl’s unique spirit

So many choices to match your girl’s unique spirit

Shop Truly Me™
Raquel Reyes

A new character every year inspired by girls today

A new character every year inspired by girls today

Shop Girl of the Year™
Julie Albright

Each doll brings history to life through inspiring stories

Shop historical characters

Fuel her imagination

Select a category to start exploring

Through adventurous stories and imaginative play, we inspire girls to explore who they are—and who they’re meant to be

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come

Girl and Raquel Reyes doll in a matching pink and purple dress
Girl and Raquel Reyes doll in a matching pink and purple dress

Meet this year’s big story

Each year brings new inspiration for girls today. Meet our 2026 Girl of the Year™, Raquel Reyes!

Meet this year’s big story

Each year brings new inspiration for girls today. Meet our 2026 Girl of the Year™, Raquel Reyes!

Crafting a character

Authors and experts shape every detail

Crafting a character

Authors and experts shape every detail

More collections to explore

From timeless favorites to new discoveries

More collections to explore

From timeless favorites to new discoveries

Disney American Girl dolls
Disney American Girl dolls

Disney adventures

Favorites for every fan and collector

For ages 18m+ to 8+

Disney American Girl dolls
Disney American Girl dolls

Just-landed joys

See what’s inspiring girls right now

For ages 18m+ to 8+


AG Rewards

Get the star treatment

Members receive $10 in rewards for every 200 points

plus other perks and benefits.


AG Rewards

Get the star treatment

Members receive $10 in rewards for every 200 points plus other perks and benefits.


“Bitty Baby was the perfect first doll for my daughter.”

–AG Customer

Youngstown, NY


“Bitty Baby was the perfect first doll for my daughter.”

–AG Customer

Youngstown, NY

Young girls playing with Bitty Baby dolls
Young girls playing with Bitty Baby dolls
Young girls playing with Bitty Baby dolls
Young girls playing with Bitty Baby dolls

“Bitty Baby was the perfect first doll for my daughter.”

–AG Customer

Youngstown, NY


“Bitty Baby was the perfect first doll for my daughter.”

–AG Customer

Youngstown, NY

Girls holding their Truly me dolls
Girls holding their Truly me dolls

“Bought this doll for my daughter’s 6th birthday and she absolutely loves her!”

–AG Customer

Buena Park, CA


“Bought this doll for my daughter’s 6th birthday and she absolutely loves her!”

–AG Customer

Buena Park, CA

American Girl employee fixing doll's hair
American Girl employee fixing doll's hair

Doll hair care

Tips & tricks to beautify her bestie

Girl holding her doll in a star care gown
Girl holding her doll in a star care gown

Here when you need us!

Extra TLC for life’s little mishaps

Share a day to remember forever

Share a day to remember forever

Book reservation now

Book reservation now

Latest articles

Latest articles


Read more on the blog
Girl reading book with doll
Girl reading book with doll

More about American Girl®

Discover the history, mission, and heart behind generations of inspiration.


More about American Girl®

Discover the history, mission, and heart behind generations of inspiration.


About getting started with American Girl®



New to AG™? Explore dolls, stories, and meaningful play experiences loved by girls and families for generations.


About getting started with American Girl®



New to AG™? Explore dolls, stories, and meaningful play experiences loved by girls and families for generations.


Frequently Asked Questions


What doll collections does American Girl® offer?
American Girl® offers a variety of doll collections designed for different ages and interests. Popular collections include historical characters, Girl of the Year™, Truly Me™, Bitty Baby®, WellieWishers™, AG Sisters™ and our Disney | American Girl® dolls. Each collection brings together storytelling and play to inspire girls’ imaginations.

What age range is recommended for American Girl dolls?
American Girl offers a variety of dolls for every age from toddler through tween. These include Bitty Baby® and My First dolls for ages 18 months and up, AG Sisters™ for ages 4 and up, Truly Me™, Girl of the Year™, and Disney-inspired dolls for ages 6 and up, and historical character and collector dolls for ages 8 and up.

What is the Girl of the Year™ doll?
The Girl of the Year™ doll is a special American Girl character released each year. Each character comes to life through an 18-inch doll, a contemporary-fiction book, and a world of outfits and accessories that support imaginative play and storytelling. Recent Girl of the Year™ characters include Raquel Reyes™, Summer McKinny™ and Lila Monetti™.

What makes historical characters different from other American Girl® dolls?
American Girl historical characters are 18-inch dolls and accompanying fiction books that give a girl’s-eye view of important periods in U.S. history. Spanning from Kaya™ in 1764 to Isabel™ and Nicki™, in 1999, each character helps girls explore how life and culture has changed over time—and the ways it has stayed the same. Engaging stories, relatable characters, and era-authentic accessories help kids learn through play, making history feel personal and memorable.

Can I customize my own American Girl® doll?
Yes! Our Create Your Own dolls are the ultimate holiday gift. Girls (and gift-giving grownups) can design a dream doll from head to toe, choosing features, outfits, and accessories for a truly one-of-a-kind surprise. For more personalization fun, check out the American Girl® Styled by You™ experience available exclusively at American Girl® stores. Learn more about our Styled by You experience here.

Where can I shop American Girl® in person?
American Girl® has retail stores in cities including Chicago, Dallas, Los Angeles, Nashville, New York, Orlando, and Washington, D.C. Unforgettable in-store experiences include dining with dolls, stylish salon visits, perfect parties, and special seasonal events. Share a day to remember forever at an American Girl store near you and create memories that will last a lifetime.

Does American Girl® offer a rewards program?
Yes, AG Rewards™ is a free loyalty program that allows members to earn points on qualifying purchases online and in stores. Members receive $10 in rewards for every 200 points, plus other benefits including special offers, birthday perks, and early access to select promotions and experiences. Join today and see what it’s like to get the star treatment!

What accessories and clothing are available for American Girl® dolls?
American Girl® offers a wide selection of doll accessories, outfits, furniture, pets, playsets, hairstyling products, and matching girl-and-doll clothing. The vast variety of clothing and accessories helps girls express what they love, personalize their dolls, and play out meaningful adventures from their own lives. Many accessories coordinate with specific characters, themes, hobbies, and storylines for continually expanding worlds of play and opportunities to keep the fun going as your girl and her interests grow.