Join American Girl® in supporting California wildfire relief
American Girl is dedicated to helping rebuild the communities impacted by the recent California wildfires. Join us in giving back!
Join American Girl® in supporting California wildfire relief
American Girl is dedicated to helping rebuild the communities impacted by the recent California wildfires. Join us in giving back!
Ways to help
Ways to help
Donate at American Girl stores
Now through March 31, American Girl will match 100% of your in-store donation to the American Red Cross up to $25,000. Available at all American Girl stores.
Donation match
Now through March 31, American Girl will match 100% of your in-store donation to the American Red Cross up to $25,000. Available at all American Girl stores.
AG™ Loves LA t-shirt
Show your love of both Los Angeles and American Girl with this special-edition t-shirt. One hundred percent of American Girl's proceeds ($15) go to the American Red Cross.*
AG™ Loves LA t-shirt
Show your love of both Los Angeles and American Girl with this special-edition t-shirt. One hundred percent of American Girl's proceeds ($15) go to the American Red Cross.*
Mattel Children's Foundation
Contribute directly to nonprofits. Mattel Children's Foundation is supporting relief efforts through longstanding partners.
Mattel Children's Foundation
Contribute directly to nonprofits. Mattel Children's Foundation is supporting relief efforts through longstanding partners.
We extend our gratitude to the thousands of heroic firefighters, first responders, community leaders, and volunteers who have already helped, and our thoughts remain with everyone affected.
We extend our gratitude to the thousands of heroic firefighters, first responders, community leaders, and volunteers who have already helped, and our thoughts remain with everyone affected.
*Between January 24, 2025, and March 31, 2025, 100% of donations Mattel collects at its U.S. American Girl retail stores will go to support the American Red Cross; during that period, Mattel will match donations up to $25,000.
Beginning January 23, 2025, through March 31, 2025, $15 from each online purchase of an AG Loves LA t-shirt will be donated by Mattel to The American Red Cross. Mattel is helping people affected by California Wildfires 2025. This gift enables the Red Cross to prepare for, respond to and help people recover from this disaster. Offer open only to residents of the U.S/D.C. No portion of the purchase is tax deductible. No discounts, other offers or coupons may be applied to the purchase of this item. Offer may be extended in Mattel’s sole and absolute discretion. Mattel reserves the right to suspend or cancel the promotion in its sole discretion for any reason including in the event of force majeure.
The American Red Cross name and logo are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position. The American Red Cross name and logo are registered trademarks owned by the American National Red Cross. For more information, please visit redcross.org.
American Girl is committed to helping families and communities affected by the California wildfires. We’re partnering with the American Red Cross and for every donation made, we’ll match contributions dollar-for-dollar, up to $25,000. Join us in making a difference—donate at any American Girl store.
