Create Your Own
Create Your Own

Celebrate what makes your girl one of a kind with a doll that expresses exactly who she is


Celebrate what makes your girl one of a kind with a doll that expresses exactly who she is

The ultimate experience in personalization arrives with Create Your Own, enabling girls to design the 18-inch doll of their dreams. From hair and eye color to outfits and accessories, each one is a reflection of her personality and style.

The ultimate experience in personalization arrives with Create Your Own, enabling girls to design the 18-inch doll of their dreams. From hair and eye color to outfits and accessories, each one is a reflection of her personality and style.


A total original

Choose every detail, from head to toe! Everything is included with Create Your Own Doll


A total original

Choose every detail, from head to toe! Everything is included with Create Your Own Doll


A total original

Choose every detail, from head to toe! Everything is included with Create Your Own Doll


A total original

Choose every detail, from head to toe! Everything is included with Create Your Own Doll

Feel like freckles? Add them! Decide her doll's skin tone and face shape too.

Image of a Create Your Own doll wearing glasses
Image of a Create Your Own doll wearing glasses

Green, blue, brown...choose from six eye colors and add glasses.

Image of a Create Your Own dolls star-shaped earrings
Image of a Create Your Own dolls star-shaped earrings

Add little extras that bring the bling, including star-shaped earrings.

Image of a Create Your Own doll wearing a hearing aid and braces
Image of a Create Your Own doll wearing a hearing aid and braces

Personalize with meaningful add-ons like hearing aids and braces.


A cut above
the rest

Comb through all the options to find your girl's favorite doll hair color, cut, and style


A cut above
the rest

Comb through all the options to find your girl's favorite hair doll color, cut, and style


A closet
full of options

Pick from doll outfits and accessories available only with Create Your Own


A closet
full of options

Pick from doll outfits and accessories available only with Create Your Own


A closet
full of options

Pick from doll outfits and accessories available only with Create Your Own


A closet
full of options

Pick from doll outfits and accessories available only with Create Your Own

Image of a doll inside the pink Create Your Doll box
Image of a doll inside the pink Create Your Doll box

The finishing touch

Each Create Your Own Doll comes in a signature gift box with a personalized note


The finishing touch

Each Create Your Own Doll comes in a signature gift box with a personalized note


About American Girl® Create Your Own dolls


Design your girl’s dream doll from head to toe! With thoughtful details and so many possibilities for personalization, a Create Your Own doll is the ultimate gift she will always remember.



Frequently Asked Questions


How does the Create Your Own doll experience work?
Create Your Own allows girls to customize an 18-inch doll, expressing her individuality and what makes her truly unique via the Create Your Own online experience. Using the Create Your Own online tool, girls can customize a doll from never-before-released choices and over a million possible design combinations. Custom choices include face molds, skin tones and freckles, eye and hair colors, hair textures, cuts, and styles—along with special extras like earrings, hearing aids, glasses or sunglasses, and braces. To complete the personalization, girls can choose an exclusive outfit and accessory set for their dolls.

What customization options are available for Create Your Own dolls?
You and your child can choose the doll’s hair color, eye color, skin tone, face shape, and hairstyle. There is also a wide selection of outfits and accessories to personalize your child’s doll and make it a true reflection of her personality and style.

What comes with an American Girl® Create Your Own doll?
Each Create Your Own doll includes the fully customized 18-inch doll, an exclusive outfit, and a coordinating accessory set. Every order also comes with a signature gift box for your doll and personalized note for your girl. These thoughtful details make the experience feel complete and create a special moment for gifting or collecting.

Are Create Your Own dolls the same quality as other American Girl dolls?
Yes. Create Your Own dolls showcase American Girl’s trademark quality and attention to detail. We take great pride in offering our customers products that offer such lasting keepsake value and give girls years of pure fun and enjoyment. This, coupled with the premium design experience that provides girls with an unprecedented level of diversity and choice, sets Create Your Own dolls apart from anything else.