Bring home the beauty

New! Disney Princess Belle doll

Shop Disney dolls
Disney Princess Belle
Disney Princess Belle
Shop Disney dolls

Bitty Baby® meets Disney

New! Adorable all-in-one sets

Shop Bitty Baby
Disney | American Girl
Disney | American Girl
Shop Bitty Baby

Girl of the Year™ 2025 is here!

Brighten every day with Summer McKinny™

Shop Summer's world
Girl of the Year 2025 Summer McKinny
Girl of the Year 2025 Summer McKinny
Shop Summer's world

Double the fun

2-in-1 reversible fashions & accessories

Shop Style Flips™
Style Flips
Style Flips
Shop Style Flips™

Meet our dolls

Explore worlds of play for every age and stage

Julie Albright

Each doll stars in an inspirational story from America's past

Shop historical characters
Summer McKinny

A new doll every year with a story from today's world

A new doll every year with a story from today's world

Shop Girl of the Year™
Truly Me™

With so many choices, there's a doll just right for your girl

With so many choices, there's a doll just right for your girl

Shop Truly Me™
Bitty Baby

The first American Girl® for your little ones to love and nurture

The first American Girl® for your little ones to love and nurture

Shop Bitty Baby®
WellieWishers

Playful pals with stories of first friendships in a fantasy world

Playful pals with stories of first friendships in a fantasy world

Shop WellieWishers™
Create Your Own

The chance to customize a doll from head to toe

The chance to customize a doll from head to toe

Shop Create Your Own

Bestsellers


Bestsellers



Celebrate

Black History Month

Explore inspiring stories featuring Black authors and heroines


Celebrate

Black History Month

Explore inspiring stories featuring Black authors and heroines


Celebrate

Black History Month

Explore inspiring stories featuring Black authors and heroines


Celebrate

Black History Month

Explore inspiring stories featuring Black authors and heroines

Inspiring girls to grow up with courage, confidence, and strength of character

Inspiring girls to grow up with courage, confidence, and strength of character

Disney. Moana 2.

Heroes throughout history

Discover inspiration for today's girls with characters from every era

Design a dream doll

Customize her look and style from head to toe

WellieWishers

Where friendship blooms

The WellieWishers™ plant the seeds of good deeds together

Disney | American Girl

Flaunt your fandom

Show your AG™ spirit with a new line of apparel for adults

Join American Girl® in supporting California wildfire relief

American Girl is dedicated to helping rebuild the communities impacted by the recent California wildfires. Join us in giving back!

From now until March 31, we will be showing our commitment by matching in-store donations to the American Red Cross up to $25,000.

Join American Girl® in supporting California wildfire relief

From now until March 31, we will be showing our commitment by matching in-store donations to the American Red Cross up to $25,000.

Latest articles

Latest articles


Read more on the blog

Available at all stores!

Available at all stores!

In-store celebrations at


Minimize stress and maximize fun with an all-inclusive party





In-store celebrations at


Minimize stress and maximize fun with an all-inclusive party





Share a day to remember forever


Endless memories are in store when you visit American Girl®!





In-store celebrations at


Minimize stress and maximize fun with an all-inclusive party


Share a day to remember forever

Share a day to remember forever

Learn more

Learn more

Room to grow

Room to grow

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star